Every Ingredient

100% Edible

We don't use the word "natural" because it's meaningless. Instead, here's a simple test: if you wouldn't eat it, we don't put it in your shampoo.

Shikakai

What is it?

A climbing shrub native to India that produces pods containing natural saponins—soap molecules that have been used for hair washing since 2500 BC. The name comes from Tamil: "Shika" (hair) + "Kai" (fruit). Literally, "fruit for hair."

What it does

Shikakai's saponins are non-ionic surfactants. Unlike synthetic surfactants (SLS, SLES, SCI) that strip everything, saponins selectively remove dirt and excess oil while leaving your scalp's protective oils intact. This is why there's no "transition period"—your scalp doesn't need to recover from being stripped.

Why we use it

It's the entire reason this product exists. 4,500 years of use. pH of 4.5-5.5 (matches your scalp exactly). No synthetic alternative comes close.

The oils

Coconut

The base of our soap. Creates a rich, creamy lather and provides deep cleansing. One of the few oils that penetrates the hair shaft rather than just coating it.

Argan

Lightweight oil rich in vitamin E and fatty acids. Adds moisture without weighing hair down. Particularly good for dry or damaged ends.

Castor

Thick, nourishing oil that supports scalp health. Known for its ability to coat and protect hair strands. Adds shine without silicone.

The ayurvedic herbs

Amla

Indian gooseberry. One of the highest natural sources of vitamin C. Strengthens hair follicles and has been used alongside shikakai for thousands of years.

Neem

Powerful antimicrobial and anti-inflammatory. Helps with dandruff, itchy scalp, and general scalp health. Also documented in Ayurvedic texts for hair care.

Hibiscus

Rich in amino acids that nourish hair and support keratin production. Traditionally used to add shine and reduce premature graying.

The essential oils

Rosemary

Stimulates circulation to the scalp. Studies show it may support hair growth. Adds an herbal, grounding note to the scent.

Bergamot

Light citrus scent with calming properties. Balances the earthier herbs. Also has mild antimicrobial properties.

Lavender

Calming scent. Anti-inflammatory and antimicrobial. Helps soothe irritated scalps.

WHAT'S NOT IN IT

  • No sulfates (SLS, SLES)
  • No synthetic surfactants (SCI, SLSA)
  • No silicones
  • No parabens
  • No artificial fragrance
  • No preservatives
  • No anything you couldn't eat